Getaprogrammer

Summary: You can immediately explode your profit and skyrocket your online success by reading this article depict in detail about Cost Per Installation (CPI) definition, how it works and how to calculate CPI for your newly developed mobile application.

CPI is the price to involve a new user form paid advertisement. This is a useful metric which refers to paid install varies from organic install.

To survive, your app needs to be profitable. It never depends on if your app was launched your product or used to increase your existing business.

You always need to keep track of particular metrics that are admissible to your business purpose. So what should you track? because compared to your KPIs for a mortar business or eCommerce store, some of these are different in terms of platform specification.

Before diving into deeper, please have a look on key  CPI statistic-

Key Average Cost Per Install Statistics:

     Android app CPI Globally (Google Play) – $0.44

   Android app CPI in Australia (Google Play) – Upto $10

CPI (Cost Per Install) campaign are mobile app-specific. The app brand is charged a fixed price only when the application is installed on any device. In this campaign, generally, publishers place digital advertisement over drive-installation to a specific mobile application.

Now, calculate CPI for your esteemed App by this given formula:

Just divide total expenditure on advertisement by Total number of Installs

Image Source : BusinessofApps

Cost Per Installation Campaigns: 

Keep in mind that this is only a mobile-based campaign e. g. at the time of the mobile app development, the developer from GetAProgrammers, expert android app development company in Australia with due permission from app owner, starts promoting the respective app with the help of advertising networks or publishers directly to acquire the targeted downloads or installation or to increase the exposure of the said application.

After the planning, the execution begins with placing the third party or publishers ad within the said app in various media format.

Here are the types of media formats used regularly  :

• Videos
• Banners
• Interstitial
• OfferWall
• Native

If the user clicks on the advertisement showing any one of the above-mentioned formats, that click generates leads to installation, the publisher gets charged. 

Publisher Category: 

There are numbers of specialised niche specific publishers and networks are available in the market. Some of them only working with gaming apps and some of them working with all types of app. The most recommended option to go with a niche-specific network to targeting the right consumers than targeting a mass audience.

CPI is so important because it's a crucial metric to track the app marketing budget, the most challenging aspect of development shown by a survey among the developers globally. This campaign is just an easier way to acquire new customers or app users. If you already have an uprising business, this will help to conquer the top position on the market.

The cost of app installs varies by country. As we have seen data from Chartboost, updated as of February 2019, average CPI for an android device in Australia is $0.90. The cost varies from location to location.

Before you start investing, consult with GetAProgrammers about CPI Campaigns because the prices will also vary based on advertising network and publishers.

Johan Smith is one of the senior-most android app developers at GetAProgrammers, an android app development company in Australia serves more than 10+ years in the field of app development, web, eCommerce development and passionate about supporting startup founders and helping take new ideas to market.