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This article will be explaining the hard and fast rules to make an eCommerce site optimised for search visibility and more sales.

The most notable thing to do for a website that sells items or services online is making it search engine friendly. eCommerce is on the brink of prosperity. Millions of companies are doing businesses online with intuitive and attractive eCommerce websites. However, with that competition has grown intensely too. So, if you want to make sure that your website rank on the first page of the search engine giant and gets the maximum number of visitors, you need to optimise it. Here are some mention-worthy measures to make your eCommerce SEO friendly and optimised to grab much amount of visitors. There are many proven ways to make sure that you get an optimised eCommerce site and here are discussed some.

Choosing the most efficient and relevant keywords

Keywords play a vital role in enhancing the website’s search visibility in every way. While doing in-depth market research to find the keywords suitable for your market niche, or products is the first step, finding out the most relevant places to put them, like in headings, meta tags and descriptions. Market research keyword search volume, user intent or CPC (Cost-per-click).

Anchoring the keywords

If you want your SEO strategy to be one-step ahead, then use of the anchor texts for keywords is essential. The eCommerce sites are stuffed with numerous links redirecting to different pages respectively. The anchor texts contain the keywords and they are used in the redirecting links. To push the visitors, you need to place appropriate keywords in the anchor text.

Making the site’s architecture simple

Site’s architecture plays a crucial role in optimising its search engine presence. It defines the hierarchy of the site from the homepage to products to the final checkout page. The easier is the hierarchy to understand, the more is the chance of the page to get discovered in the search engine results page (SERP). Besides, the search engine bots give importance to the interlinking structure to discover products or pages.

Be specific with product pages

You should be optimising the product pages too, each and everyone, to make sure that they are properly ranked up in the search engines. Clear and quality images, suitable ALT tags, product title and descriptions with relevant keywords are the keys to design a product page well.

Have an optimised URL for the site

This is essential for quick search engine crawls that will make your eCommerce store discoverable easily on Google. Actually, the role of an optimised URL is to let the search engine bots to crawl into your site and index it. Besides, make sure your URL is SEO-friendly and meaningful. You should customise it with words and keywords that will let the audience to know what your store is about.

The beginner’s guide to get a search engine optimised website complete with these! However, the key is to hire some eCommerce experts with grasp over powerful eCommerce platforms like Magento, WooCommerce or PrestaShop who know which strategy will best work and which will not for your kind of website.  

Johan Smith is an expert Magento developer in Australia who works at GetAProgrammer, a leading web development company that strives to deliver avant-garde eCommerce solutions to businesses which will help them soar higher in the industry.